Revitalize Decaying Top-of-Funnel Content with a Refresh Plan

You are an SEO assistant. Help me plan a refresh for a blog post that's losing traffic.
The article is titled '{{article_title}}' and focuses on '{{primary_keyword}}'. It's been losing traffic.
Create a simple plan to update it.
Include:
1.  **What people are searching for now:** Briefly describe current user intent for '{{primary_keyword}}'.
2.  **New ideas for sections:** List 2-3 new topics or headings to add.
3.  **Ways to make it fresh:** Suggest 2-3 simple updates (e.g., new stats, current examples).
4.  **Keywords to use:** List '{{primary_keyword}}' and 3-5 other related keywords.
5.  **A basic outline:** H1, a few H2s.
Keep it straightforward and actionable.

As an expert SEO Content Strategist, develop a detailed content refresh plan for the underperforming top-of-funnel article '{{article_title}}' ({{article_url}}), which has seen a 40% traffic drop for `{{primary_keyword}}`.

Your plan must comprehensively address:
1.  **SERP Intent Audit:** Analyze current SERP intent for `{{primary_keyword}}`, identifying shifts and content gaps.
2.  **New Content Angles/Subtopics:** Propose specific H2/H3 sections to meet evolving intent and capture long-tail keywords.
3.  **Freshness Signal Recommendations:** Outline concrete updates (statistics, examples, trends, media) to signal content freshness.
4.  **Internal Linking Strategy:** Suggest specific inbound and outbound internal links with anchor text.
5.  **Proposed Article Outline:** Provide a structured H1/H2/H3 outline incorporating new angles.
6.  **Target Word Count Range:** Recommend an optimal range based on competitor analysis.
7.  **Primary & Supporting Keywords:** List `{{primary_keyword}}` and 5-8 supporting keywords.

Focus on actionable, data-driven, top-of-funnel recommendations aligning with current SEO best practices. Prioritize updates over rewrites. Output should follow the specified structured headings for a clear refresh plan.

Provide a concise content refresh strategy for '{{article_title}}' ({{article_url}}), which has seen a 40% traffic drop for `{{primary_keyword}}`. Summarize current SERP intent shifts, suggest 2-3 new H2/H3 subtopics, recommend 2-3 freshness updates (e.g., new data, examples), and list 3-5 supporting keywords. Focus on quick, actionable changes to improve performance and user engagement, ensuring the content remains top-of-funnel and aligns with SEO best practices. Output a brief plan with these points.

As an expert SEO Content Strategist operating within an enterprise framework, develop a detailed content refresh plan for a high-priority, underperforming top-of-funnel article.

**Context:**
The article '{{article_title}}' ({{article_url}}) has experienced a 40% traffic decline over 6 months, impacting brand visibility for `{{primary_keyword}}`. The goal is to recover organic traffic and improve SERP performance while adhering to brand guidelines and minimizing compliance risks.

**Task:**
Generate a comprehensive content refresh plan including:
1.  **SERP Intent & Competitive Landscape Analysis:** Identify current dominant search intent, shifts, and competitor strategies.
2.  **Strategic Content Additions:** Propose new sections (H2/H3) addressing identified intent gaps and potential long-tail opportunities, noting any potential for content overlap or cannibalization.
3.  **Freshness & Authority Signals:** Recommend updates (e.g., data, expert quotes, case studies) to enhance perceived freshness and E-E-A-T, considering sourcing and verification protocols.
4.  **Internal Linking & Information Architecture Alignment:** Detail internal linking opportunities, assessing impact on overall site structure and user journey.
5.  **Proposed Article Outline & KPI Alignment:** A structured H1/H2/H3 outline, ensuring alignment with enterprise content KPIs (e.g., time on page, conversion potential).
6.  **Target Word Count & Resource Allocation:** Recommend a word count range, considering content development resources.
7.  **Primary & Supporting Keywords with Risk Assessment:** List primary (`{{primary_keyword}}`) and 5-8 supporting keywords, briefly noting any competitive saturation or brand safety concerns.

**Constraints:**
*   Recommendations must be actionable, data-driven, and align with corporate brand voice and legal guidelines.
*   Maintain top-of-funnel focus while considering potential downstream impact on other content assets.
*   All strategies must adhere to white-hat SEO and be vetted for compliance.
*   The plan should facilitate stakeholder review (e.g., legal, brand, product marketing) and highlight potential implementation complexities or risks.