ChatGPT SEO Prompts
A working set of ChatGPT prompts for the strategic side of SEO: mapping a topic cluster, auditing search intent on pages that stall, planning content refreshes, structuring internal links, and pressure-testing programmatic ideas before you build them. Each one is written as a full brief, so ChatGPT returns a plan you can hand to a writer instead of a list of keywords.
What this collection covers
Where ChatGPT actually helps with SEO
Every area below is backed by prompts in this collection — no placeholders.
Topical maps and content planning
Turn a category into a sequenced 12-month topical map, define pillar articles, and decide which clusters earn budget first.
Search intent and SERP audits
Audit underperforming pages against what actually ranks, and diagnose whether the gap is intent, depth or format.
Content briefs and refreshes
Build comparison hubs, pillar outlines and refresh plans for decaying top-of-funnel posts, with the angle and structure specified.
Internal linking and site structure
Plan link paths across a mature site so authority reaches the pages you want to rank, not just the ones that already do.
Programmatic and forecasting work
Evaluate template-driven page types before committing engineering time, and build a forecast SEO leaders can defend in planning.
Use cases
What can you use ChatGPT SEO prompts for?
Each task links straight to the prompts in this collection that handle it.
Plan a topic cluster from scratch
Turn one category into a sequenced 12-month topical map with pillars, supporting posts and publishing order.
Audit search intent on pages that stall
Compare an underperforming page against what actually ranks and decide whether the gap is intent, depth or format.
Build a content brief a writer can use
Get an outline with angle, sections and proof points specified, instead of a keyword list.
Refresh content that has decayed
Diagnose why a top-of-funnel post lost traffic and get a prioritised rewrite plan for it.
Fix internal linking on a mature site
Map link paths so authority reaches the pages you want to rank rather than the ones that already do.
Win comparison and bottom-funnel queries
Plan comparison hubs and launch-time articles that take share from an incumbent already ranking.
Pressure-test programmatic SEO ideas
Evaluate a template-driven page type for demand, uniqueness and risk before engineering time is committed.
Forecast and defend an SEO plan
Build a traffic and pipeline forecast, plus a brand versus non-brand split you can present in annual planning.
Prompt collection
ChatGPT SEO Prompts
11 copy-ready ChatGPT SEO prompts covering topical maps, search-intent and SERP audits, content briefs, refresh plans, internal linking, programmatic SEO and annual forecasting. Open any prompt for the full text, its variables and notes for other models.
Optimizing Content for Generative Search: An AI-Overview Strategy
Develop a focused content strategy for the generative search era, identifying content types to prioritize, de-emphasize, and structure for optimal AI-overview citation. This ensures your content remains visible and authoritative as search evolves.
Brand vs. Non-Brand SEO: Strategic Planning & Defense
Generate a detailed SEO strategy document clearly separating brand and non-brand search initiatives. Define unique KPIs, create distinct content plans for each, and outline a proactive defense strategy to safeguard branded SERPs against competitive attacks. Essential for focused growth and brand protection.
Comparison Article Strategy: Outrank Incumbents at SaaS Launch
Generate a launch-day comparison article strategy for content marketers. This prompt delivers a keyword cluster, detailed H2/H3 outline, meta title, and description for a '[Product] vs [Incumbent]' piece, ensuring fair and evidence-based positioning against market leaders.
SEO Forecasting Model for Annual Planning
This prompt guides SEO leaders in building a detailed, cluster-level traffic and conversion forecast for annual planning. It incorporates sensitivity analysis to present a defensible financial projection to the CFO, streamlining the budgeting process.
Revitalize Decaying Top-of-Funnel Content with a Refresh Plan
Generate a comprehensive content refresh plan for a top-of-funnel article experiencing significant traffic decline. The plan covers a SERP intent audit, new content angles, freshness signals, and internal linking updates, aiming to recover lost organic visibility and improve user engagement.
Programmatic SEO Evaluation for Template-Driven Categories
For SEO and engineering teams, this prompt outlines a programmatic SEO opportunity brief. It details how to evaluate template-friendly categories, identify data sources, define page structures, and establish quality controls for scalable content generation.
Middle-of-Funnel Comparison Hub Content Strategy
Guides content strategists to develop a comprehensive middle-of-funnel comparison hub. This prompt structures a category page and six competitor comparison articles, ensuring fair positioning with evidence. The output includes detailed outlines, word targets, keyword strategy, and an internal linking plan for search intent.
Outline for B2B SaaS Pillar Article: Define a Category
Generate a comprehensive pillar article outline for a B2B SaaS category-defining topic. This output includes a 3,000+ word structure with an opinionated stance, 6-8 H2 sections, primary and supporting keywords, plus an internal linking plan to 5 related posts. Designed for content leads building topical authority.
SERP Intent Audit for Underperforming Content Pages
This prompt guides SEO managers through a structured audit of up to 20 underperforming content pages. It analyzes current SERP composition against page intent, delivers an intent match verdict, and suggests specific, evidence-based actions to re-optimize for improved organic rankings.
Build a 12-Month Topical Map for B2B SaaS SEO
Generate a comprehensive 12-month topical map for a new B2B SaaS SEO program. This output includes four pillar topics, each with approximately ten content clusters, all prioritized by search intent, keyword difficulty, and business value to guide content creation and resource allocation effectively.
Strategic Internal Linking for Mature Marketing Sites
Generate a comprehensive internal linking plan for your 500-page marketing site. This plan outlines hub-and-spoke rules, precise anchor text guidance, identifies priority pages for link strengthening, and establishes a monthly review cadence to boost SEO performance and content discoverability.
Looking beyond ChatGPT? Browse the full SEO prompts hub or the Marketing prompt library.
How to use these prompts
Getting better SEO output from ChatGPT
Five inputs that change the quality of the answer more than any wording tweak.
- Step 1
Name the site and the market
Give ChatGPT the domain, what it sells, and who buys it. SEO output is only as specific as the business context behind it.
- Step 2
State the target query and intent
Say whether the page should serve informational, comparison or transactional intent. This decides format before it decides wording.
- Step 3
Paste the real evidence
Add current rankings, the top three SERP results, or the page you want to refresh. ChatGPT cannot see the SERP, so you supply it.
- Step 4
Ask for a structure, not prose
Request outlines, tables and priority order. Draft copy is easier to write once the brief is settled.
- Step 5
Validate against your own data
Treat volumes, difficulty scores and traffic estimates as placeholders until you confirm them in your SEO tool of choice.
More ChatGPT prompts
Other ChatGPT prompt collections
SEO is one slice of the ChatGPT library.
Or open the complete ChatGPT prompt library.
Other models
SEO prompts for other AI models
These prompts include notes for other models — open a model hub to browse its library.
FAQ
ChatGPT SEO Prompts, answered
Common questions before you start.