Video AI Product VideosIntermediate120 minSaves 2+ hours

30-Second B2B SaaS Feature Announcement Video Script

Q: How many benefits should I highlight in the 'After State' scene?

Stick to the two specified placeholders, `{{key_benefit_1}}` and `{{key_benefit_2}}`. Focusing on two strong, clear benefits prevents information overload and ensures the core value proposition is easily understood and remembered by the target audience.

For B2B SaaS product marketers, generate a 30-second video script to announce new features, focusing on value, user impact, and a clear call to action.

Craft a 30-second video script for B2B SaaS product marketers announcing a new feature. This prompt structures the narrative around a problem-solution arc, demonstrating the 'before' and 'after' states, highlighting key value, and concluding with a direct in-app call to action. Ideal for driving feature adoption.

Veo Kling Runway

READY-TO-USE PROMPT

Copy Prompt

prompt.txt

Role: Act as a highly experienced product marketing video scriptwriter, specializing in B2B SaaS feature announcements. Your expertise lies in crafting concise, value-driven narratives that resonate with a professional audience and drive specific user actions.

Context: Our B2B SaaS company is launching a significant new feature, `{{feature_name}}`, designed to address a critical user pain point: `{{target_pain_point}}`. The objective is to produce a 30-second announcement video that clearly articulates the feature's benefits, demonstrates its ease of use, and motivates viewers to engage with it. This video will be distributed across various marketing channels, requiring a script that is both informative and compelling within a tight timeframe. The target audience comprises existing and prospective B2B users who are actively seeking solutions to improve their operational efficiency and achieve better business outcomes. The script must be structured to guide the viewer through a clear problem-solution journey, culminating in a direct call to action.

Task: Develop a comprehensive 30-second video script for the `{{feature_name}}` announcement. For each scene, you must provide a detailed visual description, the exact voiceover narration, and any essential on-screen text or graphic overlays. The script needs to be meticulously timed to fit the 30-second duration, ensuring each segment contributes effectively to the overall message. Focus on a value-first approach, ensuring every element of the script is funnel-aware and consistent with our brand's professional and solution-oriented tone.

Constraints:
*   **Total Video Length**: Strictly 30 seconds. Each scene's timing is crucial for pacing.
*   **Tone**: Maintain a professional, informative, and value-driven tone throughout. Avoid jargon where simpler language suffices, but ensure technical accuracy. The language should be concise and impactful.
*   **Narrative Structure**: Adhere precisely to the following four-part structure:
    *   **Scene 1: Before State (0-7 seconds)**: Clearly establish the existing challenge or inefficiency that users commonly encounter, setting the stage for the feature as the solution.
    *   **Scene 2: Feature Moment (7-18 seconds)**: Introduce `{{feature_name}}` dynamically, showcasing its core functionality and how it directly addresses the identified pain point. Visuals should be engaging and demonstrate ease of use.
    *   **Scene 3: After State (18-25 seconds)**: Vividly illustrate the positive outcomes and tangible benefits users will experience after adopting `{{feature_name}}`. Focus on `{{key_benefit_1}}` and `{{key_benefit_2}}`.
    *   **Scene 4: Call to Action (25-30 seconds)**: Present a clear, unambiguous instruction for the viewer. This should typically be an in-app call to action, guiding them to the next step, such as "Try `{{feature_name}}` now" or "Learn more."
*   **Placeholders**: Integrate the following placeholders, which will be populated by the user: `{{feature_name}}`, `{{target_pain_point}}`, `{{key_benefit_1}}`, `{{key_benefit_2}}`, `{{call_to_action_text}}`, and `{{cta_url}}`.

Output: Present the script in a markdown table format. This table should include four columns: "Scene," "Time (Approx.)," "Visuals," "Voiceover Narration," and "On-Screen Text/Graphics." Ensure the content for each column is detailed and directly actionable for video production.

| Scene | Time (Approx.) | Visuals | Voiceover Narration | On-Screen Text/Graphics |
| :---- | :------------- | :------ | :------------------ | :---------------------- |
| 1. Before State | 0-7s | [Visual: A user looking frustrated while manually performing a task related to `{{target_pain_point}}`. Show cluttered screens or slow processes.] | "Struggling with `{{target_pain_point}}`? Manual processes can drain valuable time and resources." | Problem: `{{target_pain_point}}` |
| 2. Feature Moment | 7-18s | [Visual: Dynamic, clean UI demonstration of `{{feature_name}}` in action. Highlight key interactions and the intuitive workflow. Show how it directly solves the `{{target_pain_point}}`.] | "Introducing `{{feature_name}}`. Our new solution automates and simplifies, delivering `{{key_benefit_1}}` with precision." | New: `{{feature_name}}` |
| 3. After State | 18-25s | [Visual: The same user, now smiling and productive, easily achieving a goal with `{{feature_name}}`. Show a clear, positive outcome like `{{key_benefit_2}}` being realized.] | "Experience seamless operations and achieve `{{key_benefit_2}}` faster than ever. Focus on what truly matters." | Result: `{{key_benefit_2}}` |
| 4. Call to Action | 25-30s | [Visual: Clean, branded in-app overlay with a prominent button. The `{{call_to_action_text}}` is clearly visible on the button.] | "Ready to transform your workflow? Activate `{{feature_name}}` today." | `{{call_to_action_text}}` Button: `{{cta_url}}` |

Estimated results

DifficultyIntermediate

Setup time120 min

Time saved2+ hours

Best modelsVeo, Kling, Runway

Best audienceSaaS

Editor's note

Why this prompt matters

Product marketers in B2B SaaS face the constant challenge of effectively communicating new feature value within constrained marketing formats. A 30-second video needs to be concise, compelling, and immediately demonstrate user benefit to cut through the noise. Crafting such a script from scratch for every launch can be time-consuming and risks inconsistency in messaging or structure.

This workflow is designed for product marketing teams responsible for feature announcements who need to quickly generate high-impact video scripts. It ensures that every 30-second spot adheres to a proven narrative arc, guiding viewers from problem awareness to solution adoption. It’s particularly useful when launching critical new functionalities that require clear, value-first communication to drive immediate user engagement.

Reach for this workflow when you need to rapidly produce a video script that aligns with B2B marketing best practices, emphasizes user value, and includes a direct call to action. It helps maintain brand consistency and ensures that precious video production resources are focused on a well-structured message, rather than extended script development cycles.

Anatomy

Prompt engineering breakdown

Role

Act as a highly experienced product marketing video scriptwriter, specializing in B2B SaaS feature announcements.

Context

The company is launching a new feature, {{feature_name}}, to solve {{target_pain_point}}. The goal is a 30-second announcement video for B2B users, detailing benefits and driving action, distributed across marketing channels.

Goal

Develop a comprehensive 30-second video script providing detailed visual descriptions, voiceover narration, and on-screen text for each scene, ensuring precise timing and a value-first, funnel-aware approach.

Constraints

Strictly 30 seconds total video length. Maintain a professional, informative, value-driven tone. Adhere to a four-part narrative: Before State (0-7s), Feature Moment (7-18s), After State (18-25s), and Call to Action (25-30s). Integrate specific placeholders for customization.

Output format

A markdown table with five columns: 'Scene,' 'Time (Approx.),' 'Visuals,' 'Voiceover Narration,' and 'On-Screen Text/Graphics,' providing detailed and actionable content.

Why this structure works

This prompt uses role priming to align the model's persona with an expert scriptwriter, ensuring high-quality, industry-specific output. Explicit constraints on video length, tone, and a four-part narrative structure guide the model to meet precise requirements. The structured output in a markdown table makes the generated script immediately actionable for video production teams.

Pick your version

Prompt variations

BeginnerWorks with any model

For users new to prompt engineering or when you have minimal product details and need a foundational script outline.

prompt.txt

You are a video scriptwriter. Create a simple 30-second video script for a new SaaS feature, `{{feature_name}}`. This feature solves `{{pain_point}}`. The video should show the problem, introduce the feature, explain what's better afterwards, and end with a call to action. Keep the language clear and direct. Structure it with 4 scenes: Problem (0-7s), Solution (7-18s), Benefit (18-25s), and CTA (25-30s). For each scene, provide a visual idea and what the voiceover should say. The final output should be easy to understand and follow, guiding viewers to `{{call_to_action}}`.

ProfessionalBest with veo

When detailed specifications, precise timing, and a structured output are essential for professional video production and alignment with marketing goals.

prompt.txt

Role: Act as a highly experienced product marketing video scriptwriter, specializing in B2B SaaS feature announcements. Your expertise lies in crafting concise, value-driven narratives that resonate with a professional audience and drive specific user actions. Context: Our B2B SaaS company is launching `{{feature_name}}`, addressing `{{target_pain_point}}`. Produce a 30-second announcement video articulating benefits and driving engagement. Target existing and prospective B2B users. Task: Develop a comprehensive 30-second video script for `{{feature_name}}`. For each scene, provide detailed visual description, voiceover narration, and on-screen text. Constraints: Total Video Length: Strictly 30 seconds. Tone: Professional, informative, value-driven. Narrative Structure: Adhere to Before State (0-7s), Feature Moment (7-18s), After State (18-25s), Call to Action (25-30s). Focus on `{{key_benefit_1}}` and `{{key_benefit_2}}`. Output: Markdown table with 'Scene,' 'Time (Approx.),' 'Visuals,' 'Voiceover Narration,' and 'On-Screen Text/Graphics.' Include `{{call_to_action_text}}` and `{{cta_url}}`.

Short VersionWorks with any model

For quick ideation or generating a brief concept outline when a full, detailed script isn't immediately necessary.

prompt.txt

As a concise video scriptwriter, draft a 30-second B2B SaaS announcement for `{{feature_name}}`, which solves `{{pain_point}}`. The script needs to quickly show the problem, introduce the feature, highlight key benefits like `{{main_benefit}}`, and include a clear call to action such as `{{cta_phrase}}`. Focus on a rapid, impactful narrative flow suitable for a quick overview. Provide just the scene description and voiceover idea for four segments: Problem, Feature, Benefit, and CTA, ensuring the entire piece is under 30 seconds.

EnterpriseBest with kling

For large organizations requiring strict adherence to brand guidelines, legal review, stakeholder alignment, and comprehensive risk mitigation in video production.

prompt.txt

Role: Act as a seasoned product marketing video scriptwriter, skilled in enterprise-level B2B SaaS communications, ensuring compliance and stakeholder alignment. Context: We are launching `{{feature_name}}` to resolve `{{target_pain_point}}`. The 30-second announcement video must adhere to `{{brand_guidelines_document}}` and be suitable for legal review. The audience includes key decision-makers and existing enterprise clients. Task: Develop a 30-second script for `{{feature_name}}` focusing on its strategic value and demonstrable ROI. Ensure all visuals and narration align with `{{compliance_standards}}` and brand messaging. Constraints: Total Video Length: Strictly 30 seconds. Tone: Executive-level, authoritative, value-centric, and fully compliant. Narrative Structure: Before State (0-7s), Feature Moment (7-18s), After State (18-25s) with `{{key_metric_impact}}`, and a precise Call to Action (25-30s). The script must anticipate potential legal or brand-consistency feedback and incorporate `{{risk_mitigation_statement}}` if applicable. Output: A markdown table including 'Scene,' 'Time (Approx.),' 'Visuals (with brand notes),' 'Voiceover Narration (with legal review notes),' and 'On-Screen Text/Graphics (with compliance checks).'

What you'll get

Expected output

| Scene | Time (Approx.) | Visuals | Voiceover Narration | On-Screen Text/Graphics | | :---- | :------------- | :------ | :------------------ | :---------------------- | | 1. Before State | 0-7s | Visual: A financial analyst looks stressed, surrounded by multiple spreadsheets and reports open on a cluttered desktop. They sigh, clicking between tabs, trying to manually cross-reference data. A clock on the wall shows late hours. | "Are you still manually reconciling disparate financial data sources, leading to errors and delays?" | Problem: Manual Data Reconciliation Errors | | 2. Feature Moment | 7-18s | Visual: A clean, modern UI appears. The user (now looking focused and calm) interacts with "Automated Data Reconciliation." Dynamic animations show data flowing smoothly between different icons representing various financial systems, then consolidating into a single, accurate report. Key functionalities like "Smart Matching" and "Exception Reporting" are briefly highlighted. | "Introducing Automated Data Reconciliation. Our new solution automates and simplifies, reducing reconciliation time by 80% with precision." | New: Automated Data Reconciliation | | 3. After State | 18-25s | Visual: The same financial analyst, now smiling confidently, reviews a perfectly reconciled report on a clean dashboard. They effortlessly generate a compliance document with a single click. A graph shows a significant reduction in time spent on reconciliation, replaced by time allocated to strategic analysis. | "Experience seamless operations and achieve ensuring audit-ready financial reports faster than ever. Focus on what truly matters: strategic insights." | Result: Audit-Ready Financial Reports | | 4. Call to Action | 25-30s | Visual: A branded in-app overlay appears, clean and prominent. A large, clickable button with "Start Reconciling Smarter" is centered. The background subtly shows the application's main dashboard. | "Ready to transform your workflow? Activate Automated Data Reconciliation today." | Start Reconciling Smarter Button: app.example.com/reconciliation/new |

Under the hood

Why this prompt works

This prompt effectively generates targeted video scripts by employing several key prompt engineering techniques. Role priming establishes the AI as a "highly experienced product marketing video scriptwriter," setting a clear expectation for the output's quality and domain expertise. This guides the model to adopt the appropriate tone and perspective for B2B SaaS audiences.

The use of explicit constraints is critical, particularly the strict 30-second total length and the precise four-part narrative structure (Before State, Feature Moment, After State, CTA). These constraints ensure the script is not only concise but also adheres to a proven marketing funnel framework, driving the viewer through a logical problem-solution journey. Without these defined timeframes and structural requirements, a general request would often result in an unfocused or overly long script.

Furthermore, the inclusion of a few-shot scaffolding example in the prompt's markdown table provides a clear template for the desired output format and content style. By demonstrating how each scene's visual, voiceover, and on-screen text elements should be structured and timed, the model has a concrete example to follow. This significantly reduces ambiguity and ensures the generated script is directly actionable for video production teams, moving beyond a generic description of scenes to a detailed, ready-to-use script.

Model fit

Best AI models for this prompt

Veo

Veo excels at generating highly realistic and detailed video content from textual descriptions, making it suitable for visualizing specific product UI interactions and user scenarios. Its ability to maintain visual consistency across scenes is crucial for demonstrating a feature's before-and-after states credibly. However, precise timing for 30-second cuts might require multiple iterations or post-production editing. See the full Veo hub for deeper guidance.

Kling

Kling is adept at producing high-fidelity video with strong narrative flow, which is beneficial for a structured announcement video. Its strength lies in interpreting complex scene descriptions and translating them into visually coherent sequences, ensuring the feature moment and user benefits are clearly communicated. Users may need to provide very specific prompts for UI elements to ensure accuracy. See the full Kling hub for deeper guidance.

Runway

Runway offers a versatile suite of video generation and editing tools, allowing for both initial content creation and refinement. Its strength in stylistic control and motion graphics can enhance the visual appeal of a product demo, especially for on-screen text and dynamic transitions. While it can generate compelling visuals, achieving exact 30-second timing and specific UI accuracy might require iterative prompting and some manual adjustment. See the full Runway hub for deeper guidance.

When to use

When announcing a distinct new feature within an existing B2B SaaS product.
When you need a concise, direct message for paid social or pre-roll advertisements.
When targeting existing users already familiar with your product but unaware of new capabilities.
When demonstrating a feature that solves a clear, single pain point efficiently.
When driving a direct in-app action, such as feature activation or trial initiation.

When not to use

For complex product launches requiring extensive education or multiple use cases.
For top-of-funnel brand awareness campaigns where a direct call to action is premature.
When the target audience is completely new to your product category or industry.
When the feature's value proposition is abstract or difficult to visualize in 30 seconds.

Get more from it

Pro tips

1
Map visuals directly to narration: Ensure every visual element supports the voiceover to prevent disjointed messaging about the feature's function.
2
Test pain point relevance: Validate `{{target_pain_point}}` with actual users to ensure it resonates, avoiding a script that addresses a non-issue.
3
Prioritize one core benefit: Focus on the single strongest `{{key_benefit_1}}` and `{{key_benefit_2}}` to prevent diluting the message with too many claims.
4
Use clear, active CTA verbs: Ensure `{{call_to_action_text}}` is direct and actionable, preventing viewer hesitation or confusion about the next step.
5
Refine timing ruthlessly: Practice reading the script aloud to confirm it fits 30 seconds, avoiding rushed narration or awkward pauses.
6
Show, don't just tell: Use the 'Visuals' column to depict the feature's ease of use and impact, preventing a dry, voiceover-heavy script.

Don't ship this

Common mistakes

✗ Overloading Scene 2 (Feature Moment) with too many UI elements or complex workflows, making it difficult to follow.
Fix — Isolate the single most impactful interaction or visual, keeping the demonstration clear and easy for viewers to understand.
✗ The 'Before State' pain point is too generic or not specific enough to resonate with the target B2B audience.
Fix — Refine `{{target_pain_point}}` to be highly specific and relatable to the B2B user's daily operational challenges.
✗ The 'After State' benefits are vague or don't offer concrete, quantifiable value to the viewer.
Fix — Quantify or clearly illustrate `{{key_benefit_1}}` and `{{key_benefit_2}}` with tangible business outcomes or efficiencies.
✗ The Call to Action is soft or doesn't guide the user to a specific, unambiguous next step.
Fix — Ensure `{{call_to_action_text}}` is an imperative verb, directly leading to the specified `{{cta_url}}` for immediate action.
✗ Voiceover narration is too fast, making it difficult for viewers to process information and absorb the message.
Fix — Edit script copy to allow for natural pacing, ensuring all words are delivered clearly and audibly within the time constraints.
✗ Visuals described in the script are too abstract, not clearly depicting the feature or its positive impact.
Fix — Provide specific, actionable visual cues that directly show the feature in use and its resulting benefits for the user.

Frequently asked questions

Q.Can I extend this script beyond 30 seconds if my feature is complex?

This prompt is designed for a strict 30-second format, optimized for quick consumption on marketing channels. For more complex features, consider a series of shorter videos, each focusing on a specific aspect, rather than one extended piece. This approach helps maintain viewer engagement and clarity.

Q.How specific should `{{target_pain_point}}` be?

Be as specific as possible. Instead of 'workflow issues,' try 'manual data entry errors slowing report generation.' Specificity ensures the solution presented by {{feature_name}} directly addresses a recognized and relatable problem for the B2B audience.

Q.What kind of visuals work best for the 'Feature Moment' scene?

Clean, direct in-app screen recordings or animated UI demonstrations are most effective. Focus on the core interaction that solves the pain point. Avoid overly abstract graphics or generic stock footage that doesn't clearly show the product in action.

Q.Is this script suitable for product launches to a completely new audience?

While it can introduce a new feature, this script assumes some familiarity with a B2B SaaS environment. For entirely new audiences, a broader introductory video might be more effective before diving into specific feature announcements and their direct benefits.

Q.Can I use external URLs for the CTA, like a blog post or landing page?

The prompt emphasizes an in-app CTA, driving direct feature engagement. While an external URL is technically possible, it may dilute the immediate activation goal. Prioritize direct product interaction or a dedicated landing page for feature adoption for best results.

Q.How many benefits should I highlight in the 'After State' scene?

Stick to the two specified placeholders, {{key_benefit_1}} and {{key_benefit_2}}. Focusing on two strong, clear benefits prevents information overload and ensures the core value proposition is easily understood and remembered by the target audience.

Version 1.0Last reviewed July 13, 2026

Reviewed by PromptInFlow Editorial Team