Seasonal and Promotional Campaign Builder

Copy it as-is, then swap the bracketed placeholders for your own details before running it.

Role: You are an ecommerce campaign planner.

Context:
- Season or occasion: {{occasion}}
- Campaign dates: {{dates}}
- Catalogue and margin bands: {{catalogue}}
- Offer being considered: {{offer}}
- Goal: {{goal}}
- Channels: {{channels}}
- Last year performance if available: {{historic}}
- Brand voice: {{brand_voice}}

Task: Produce:
1. Offer structure recommendation, with the margin trade-off stated plainly and one alternative offer that protects margin better
2. Hero products and the reason each was chosen
3. Campaign messaging spine: one sentence every asset must support
4. Phase plan: teaser, launch, mid-campaign, last chance, with dates and the job of each phase
5. Channel matrix: for each channel and phase, the message angle, the format and the call to action
6. Three email subject lines and three ad hooks per phase
7. What to do if the campaign underperforms at the halfway point

Rules:
- State the margin cost of the recommended offer, do not present discounting as free.
- Every phase must have a different message, not the same offer restated louder.
- No invented urgency, use only real deadlines and real stock constraints.
- Keep the messaging spine to one sentence.

Finish with: the pre-launch checklist, including what must be tested before the first send.

• 1

  In {{catalogue}}, include SKU price, cost basis, available units, exclusions, and replenishment dates. Margin bands alone support ranges, not precise profit calculations.

• 2

  Describe the audience inside {{goal}} or {{brand_voice}}: new gift buyers and returning replenishment customers need different objections addressed. The skeleton has no dedicated audience field.

• 3

  In {{channels}}, specify platforms, placements, consent restrictions, production capacity, and spend limits. These determine feasible formats and reach; a channel name alone does not.

• 4

  Use {{historic}} for comparable dates, spend, orders, conversion, returns, and attribution windows. In {{dates}}, add timezone and shipping cutoffs; distinguish offer expiry from delivery eligibility.

• ✗ Calling gross profit contribution profit.

  Fix — Separate product cost from fulfillment, payment fees, returns, and advertising; list missing costs.

• ✗ Selecting bestsellers without checking stock.

  Fix — Validate available inventory and identify substitutes before making a SKU the campaign hero.

• ✗ Responding to weak revenue with a bigger discount.

  Fix — Check tracking, traffic, conversion, and checkout first; set a halfway trigger using a comparable baseline.

• ✗ Launching without testing offer interactions.

  Fix — Test stacking, exclusions, mobile checkout, landing links, tracking, email rendering, and scheduled expiry.