Video AI Product VideosAdvanced180 minSaves 2+ hours

30-Second Home Appliance Demo: Kitchen Environment Spot

For home appliance brand marketing teams and directors, generate a precise 30-second commercial video prompt for a product demo in a real kitchen, focusing on before/after and hero shots.

This prompt delivers a precise 30-second commercial video brief for home appliance marketing teams. It outlines shot lists, camera, lighting, wardrobe, and audio for a before/after product demo and hero shots in a real kitchen, adaptable for 16:9 and 9:16 aspect ratios for video

Veo Runway Kling

READY-TO-USE PROMPT

Copy Prompt

prompt.txt

Role: Creative Director for a home appliance brand.

Context: Developing a 30-second commercial for the new `{{product_name}}`, highlighting its `{{key_feature_benefit}}`. The goal is to showcase a clear before-and-after transformation in a realistic kitchen setting, culminating in a hero shot. The target audience is `{{target_audience_demographic}}`.

Task: Generate a detailed video production prompt for a video AI model. This prompt must include a comprehensive shot list, specific camera movements and angles, lens choices, lighting setups, wardrobe suggestions for talent, and audio cues. Provide distinct sections for 16:9 and 9:16 aspect ratios, ensuring the core narrative remains consistent across both.

Constraints:
- Total duration: 30 seconds.
- Environment: Authentic, well-lit modern kitchen.
- Narrative: Must feature one clear "before" state, the product in use, and a distinct "after" state demonstrating the `{{key_feature_benefit}}`.
- Product Focus: Include a dedicated hero shot of the `{{product_name}}` on a clean countertop.
- Tone: Cinematic, aspirational, and brand-aligned.
- Technical: Specify camera type (e.g., mirrorless, cinema), lens focal lengths, and lighting styles (e.g., natural, soft box).

Output: A structured video prompt with the following sections for both 16:9 and 9:16 aspect ratios:

**Overall Concept & Tone**
Brief summary of the commercial's core message and visual style.

**16:9 Aspect Ratio Prompt**

1.  **Shot List (with timings)**:
    *   **0-3s**: Establishing shot of the kitchen in its "before" state (e.g., cluttered, unorganized, or showing the problem `{{product_name}}` solves). Camera: Wide, slow push-in.
    *   **3-8s**: Talent (mid-30s, professional, relatable) enters, expresses mild frustration or contemplation. Close-up on talent's face, then pan to the problem area. Camera: Handheld, tracking shot.
    *   **8-12s**: Introduction of `{{product_name}}`. Talent places the product on the countertop. Product hero shot, clean and well-lit. Camera: Dolly shot, revealing the product.
    *   **12-18s**: Product in action. Close-ups on the `{{product_name}}` performing its function, highlighting `{{key_feature_benefit}}`. Talent interacts naturally. Camera: Macro shots, smooth gliding.
    *   **18-23s**: "After" state. The kitchen is transformed (e.g., clean, organized, problem solved). Talent looks satisfied. Camera: Wide, slow pull-out, mirroring the opening shot.
    *   **23-27s**: Product hero shot on countertop, clean background. Focus on design and brand logo. Camera: Static, perfectly framed.
    *   **27-30s**: Call to action / Brand logo / Website. Text overlay.

2.  **Camera & Lenses**:
    *   Camera: Arri Alexa Mini LF or similar cinema camera.
    *   Lenses: Prime lenses (e.g., 24mm, 35mm, 50mm, 85mm) for cinematic depth of field. Macro lens for product detail shots.
    *   Movement: Smooth dolly, subtle handheld, precise slider shots.

3.  **Lighting**:
    *   Mood: Bright, naturalistic, with soft, diffused light. Emphasize practical kitchen lighting where appropriate.
    *   Setup: Large softboxes for ambient fill, small LED panels for highlights on the product.

4.  **Wardrobe**:
    *   Talent: Smart casual, neutral tones (e.g., light grey, soft blue, cream). Clean, modern aesthetic.

5.  **Audio Cues**:
    *   Music: Uplifting, modern instrumental track, subtle and non-distracting.
    *   Sound Effects: Crisp, clean product sounds (e.g., gentle hum, soft click), ambient kitchen sounds (e.g., distant clinking, water running).
    *   Voiceover: Warm, authoritative, clear, explaining `{{key_feature_benefit}}` and call to action.

6.  **Product Integration**:
    *   `{{product_name}}` is always presented as sleek, modern, and indispensable.

**9:16 Aspect Ratio Prompt (Vertical)**

1.  **Shot List (with timings)**:
    *   **0-3s**: Tight vertical shot of the kitchen problem. Camera: Static, slightly Dutch angle for tension.
    *   **3-8s**: Close-up on talent's expression of frustration, then a quick pan down to the problem. Camera: Vertical handheld, following talent's gaze.
    *   **8-12s**: `{{product_name}}` reveal. Talent places product, focus on the product's vertical form factor. Camera: Vertical push-in, from below the product.
    *   **12-18s**: Product in action. Extreme close-ups on `{{product_name}}`'s key features, emphasizing `{{key_feature_benefit}}`. Camera: Vertical macro, slight rotation.
    *   **18-23s**: "After" state. Vertical shot of the organized, clean kitchen. Talent's satisfied smile. Camera: Vertical pull-out, revealing the transformation.
    *   **23-27s**: Vertical product hero shot, centered, with brand logo visible. Camera: Static, eye-level.
    *   **27-30s**: Call to action / Brand logo / Website. Text overlay, optimized for vertical viewing.

2.  **Camera & Lenses**:
    *   Camera: Arri Alexa Mini LF or similar, configured for vertical capture.
    *   Lenses: Wider primes (e.g., 24mm, 35mm) to capture more vertical context, macro for details.
    *   Movement: Vertical slides, subtle tilts, minimal horizontal panning.

3.  **Lighting**:
    *   Mood: Similar to 16:9, but potentially more focused on highlighting the central subject due to tighter framing.
    *   Setup: Key light from above/front, fill light to reduce harsh shadows.

4.  **Wardrobe**:
    *   Talent: Same as 16:9, ensuring colors and patterns work well in a tighter frame.

5.  **Audio Cues**:
    *   Music: Same as 16:9.
    *   Sound Effects: Same as 16:9.
    *   Voiceover: Same as 16:9, ensuring clarity over potentially more visually dense vertical shots.

6.  **Product Integration**:
    *   `{{product_name}}` is always presented prominently, filling the vertical frame effectively.

Estimated results

DifficultyAdvanced

Setup time180 min

Time saved2+ hours

Best modelsVeo, Runway, Kling

Best audienceConsumer Electronics, Marketing

Editor's note

Why this prompt matters

Creating compelling video commercials for new home appliances often requires a detailed vision that translates directly into production. Brand marketing teams and directors frequently face the challenge of articulating precise visual and technical requirements to a production crew or, increasingly, to AI video generation models. A common pitfall is receiving generic output that fails to capture the specific brand aesthetic or product functionality.

This workflow addresses that by providing a structured framework for generating a comprehensive video brief. It's designed for marketing professionals who need to develop a 30-second product demonstration spot in a real kitchen environment, emphasizing a clear before-and-after narrative and a strong product hero shot. The goal is to produce content that is not only visually appealing but also technically sound and aligned with brand guidelines.

Reach for this prompt when you need to rapidly conceptualize and brief a commercial that requires specific camera work, lighting, and narrative beats, while also ensuring adaptability across different viewing platforms with distinct aspect ratios. It helps ensure the initial AI-generated concepts are robust enough to move forward with minimal revision.

Anatomy

Prompt engineering breakdown

Role

The AI acts as a Creative Director for a home appliance brand.

Context

The task involves developing a 30-second commercial for a new product, focusing on a key feature benefit. The commercial needs to illustrate a clear before-and-after transformation in a realistic kitchen setting, concluding with a product hero shot, all tailored for a specific target audience.

Goal

To generate a detailed video production prompt for a video AI model. This prompt must include a comprehensive shot list, specific camera parameters (movements, angles, lenses), lighting setups, wardrobe suggestions, and audio cues, provided for both 16:9 and 9:16 aspect ratios.

Constraints

The video must be 30 seconds, set in an authentic modern kitchen, feature a clear 'before,' 'product in use,' and 'after' narrative, include a dedicated product hero shot, maintain a cinematic and aspirational tone, and specify technical details for camera, lenses, and lighting.

Output format

The output is a structured video prompt with distinct sections for an 'Overall Concept & Tone,' and then separate, detailed sections for both 16:9 and 9:16 aspect ratios. Each aspect ratio section further breaks down into 'Shot List (with timings),' 'Camera & Lenses,' 'Lighting,' 'Wardrobe,' 'Audio Cues,' and 'Product Integration.'

Why this structure works

This prompt employs role priming to establish the AI's persona, ensuring responses align with a creative director's perspective. Explicit constraints define the video's technical and narrative boundaries, guiding the AI towards a focused output. The structured output format, particularly the dual aspect ratio requirements, guarantees comprehensive and organized instructions, making the AI's generated prompt immediately usable for video AI models.

Pick your version

Prompt variations

BeginnerWorks with any model

For initial concept generation or users less familiar with video production terminology.

prompt.txt

As a marketing assistant for a home brand, your task is to create a simple video idea for our new `{{product_name}}`. We need a 30-second video showing how our product makes life easier in a kitchen. Start with a messy kitchen, show someone using the `{{product_name}}` to fix it, and then show a clean kitchen. We also need a clear shot of the product itself. Please include ideas for what to show in each part of the video, simple camera angles (like close-ups or wide shots), and general lighting (bright or soft). Suggest what the person in the video should wear and any sounds or music. Make sure to cover both standard TV screens and phone screens. Focus on the main benefit: `{{key_feature_benefit}}`.

ProfessionalBest with veo

When detailed, production-ready video AI prompts are required for specific creative briefs.

prompt.txt

Role: Creative Director for `{{brand_name}}`.
Context: Develop a 30-second commercial for the new `{{product_name}}`, emphasizing its `{{key_feature_benefit}}`. The commercial requires a clear before-and-after narrative set in a modern kitchen, culminating in a pristine product hero shot. Target audience: `{{target_audience_demographic}}`.
Task: Generate a detailed video production prompt for a video AI. Include a comprehensive shot list with timings, specific camera operations (movement, angles), lens choices, lighting setups, wardrobe for talent, and audio cues. Provide distinct sections for 16:9 and 9:16 aspect ratios, ensuring consistent narrative.
Constraints: 30 seconds total, authentic kitchen, distinct before/after, product in use, cinematic tone.
Output: Structured prompt for both aspect ratios covering: Shot List, Camera & Lenses (e.g., Arri Alexa, primes), Lighting (e.g., softboxes), Wardrobe (e.g., neutral tones), Audio Cues (music, SFX, voiceover), and Product Integration.

Short VersionWorks with any model

For quick ideation or when testing basic visual concepts without extensive detail.

prompt.txt

Generate a 30-second video commercial prompt for a new `{{product_name}}` showcasing its `{{key_feature_benefit}}` in a modern kitchen. The video needs a clear 'before' and 'after' scenario, with the product actively in use and a final hero shot. Include a basic shot list with timings, general camera directions, lighting style, wardrobe suggestions, and audio cues. Ensure the prompt is adaptable for both 16:9 (widescreen) and 9:16 (vertical) aspect ratios, maintaining a cinematic, aspirational tone. Focus on making the `{{product_name}}` appear indispensable for `{{target_audience_demographic}}`.

EnterpriseBest with kling

For large organizations where brand consistency, legal review, and stakeholder alignment are critical.

prompt.txt

Role: Lead Brand Strategist for `{{enterprise_brand_name}}`.
Context: Commissioning a 30-second commercial for the `{{product_name}}`, highlighting the `{{key_feature_benefit}}` in a controlled, realistic kitchen environment. The objective is to produce content aligned with corporate brand guidelines and suitable for global distribution, emphasizing a clear problem/solution narrative and product efficacy.
Task: Develop a comprehensive video AI prompt detailing shot lists (with compliance notes for `{{regional_market_regulations}}`), camera specifications (e.g., specific sensor types for color grading consistency), lighting schemas, talent wardrobe (adhering to `{{brand_style_guide_url}}`), and precise audio mixing notes. The prompt must explicitly address both 16:9 and 9:16 aspect ratios, ensuring brand message integrity and legal compliance. Include considerations for stakeholder review points and potential risk mitigation in visual representation.
Constraints: 30 seconds, brand-approved kitchen set, demonstrable before/after, prominent `{{product_name}}` hero shots, aspirational yet compliant tone.
Output: A multi-section video prompt incorporating legal disclaimers, brand identity checks, and clear approval pathways for all creative elements, structured for seamless integration into enterprise content pipelines.

What you'll get

Expected output

Overall Concept & Tone This commercial aims to introduce the Aura Smart Blender, showcasing its smooth, consistent blending without clumps or chunks, transforming mundane kitchen tasks into an effortless experience. The visual style will be cinematic, aspirational, and clean, resonating with health-conscious millennials and busy young professionals who value efficiency and quality.

16:9 Aspect Ratio Prompt

Shot List (with timings):

* 0-3s: Establishing shot of a modern kitchen countertop, slightly cluttered with ingredients (e.g., unblended fruit, protein powder tubs). Camera: Wide, slow push-in, revealing the pre-blend chaos. * 3-8s: Talent (mid-30s, female, dressed in smart casual) enters frame, eyes a messy countertop, expresses mild contemplation. Close-up on talent's face, a subtle sigh, then pan to the cluttered ingredients. Camera: Handheld, tracking talent's movement. * 8-12s: Introduction of the Aura Smart Blender. Talent places the sleek black blender onto a cleared section of the countertop. Product hero shot, well-lit, emphasizing its minimalist design. Camera: Dolly shot, smoothly revealing the blender from a low angle. * 12-18s: Product in action. Close-ups on the Aura Smart Blender's base and blades as it processes ingredients, highlighting the smooth, consistent blending without clumps or chunks. Liquid swirls evenly. Talent smiles, adding a final ingredient. Camera: Macro shots, smooth gliding around the blender. * 18-23s: "After" state. The kitchen countertop is now clean and organized, with a perfectly blended smoothie in a glass next to the pristine Aura Smart Blender. Talent looks satisfied, taking a sip. Camera: Wide, slow pull-out, mirroring the opening shot, showcasing the transformed space. * 23-27s: Aura Smart Blender hero shot on countertop, clean, soft-focus background. Focus on the illuminated power button and subtle brand logo. Camera: Static, perfectly framed, eye-level. * 27-30s: Call to action: "Experience Effortless Blending." Brand logo: Aura. Website: AuraBlender.com. Text overlay, elegantly animated.

Camera & Lenses:

* Camera: Arri Alexa Mini LF. * Lenses: Prime lenses (24mm for establishing, 35mm for talent interaction, 50mm for hero shots, 85mm for detail close-ups). Macro lens for blending process shots. * Movement: Smooth dolly for reveals, subtle handheld for human interaction, precise slider shots for product in action.

Lighting:

* Mood: Bright, naturalistic, with soft, diffused light mimicking morning sun. Emphasize practical kitchen overhead lighting for authenticity. * Setup: Large softboxes camera left/right for ambient fill, small LED panels for highlights on the Aura Smart Blender's metallic accents.

Wardrobe:

* Talent: Smart casual attire, neutral tones (e.g., light grey linen shirt, soft blue jeans). Clean, modern aesthetic.

Audio Cues:

* Music: Uplifting, modern instrumental track with a gentle beat, subtle and non-distracting. * Sound Effects: Crisp, clean blender motor hum (not harsh), gentle pour of liquid, soft click of the lid, ambient kitchen sounds (distant clock ticking). * Voiceover: Warm, authoritative female voice, explaining "smooth, consistent blending without clumps or chunks" and the call to action.

Product Integration:

* The Aura Smart Blender is always presented as sleek, modern, indispensable, and the central solution to kitchen prep.

9:16 Aspect Ratio Prompt (Vertical)

Shot List (with timings):

* 0-3s: Tight vertical shot of cluttered ingredients on the counter (e.g., close-up on unblended berries). Camera: Static, slightly Dutch angle to convey initial disarray. * 3-8s: Close-up on talent's expression of mild frustration, then a quick vertical pan down to the problem ingredients. Camera: Vertical handheld, following talent's gaze. * 8-12s: Aura Smart Blender reveal. Talent places product vertically into frame, focus on the blender's height and slim profile. Camera: Vertical push-in, from slightly below the product. * 12-18s: Product in action. Extreme close-ups on the Aura Smart Blender's blades and vortex, emphasizing "smooth, consistent blending without clumps or chunks." Camera: Vertical macro, slight rotation to follow liquid. * 18-23s: "After" state. Vertical shot of the organized, clean countertop, with the perfect smoothie and pristine blender. Talent's satisfied smile fills the upper frame. Camera: Vertical pull-out, revealing the transformation of the limited vertical space. * 23-27s: Vertical Aura Smart Blender hero shot, perfectly centered, with brand logo clearly visible on the base. Camera: Static, eye-level, clean background. * 27-30s: Call to action / Brand logo / Website. Text overlay, optimized for vertical viewing, large and legible.

Camera & Lenses:

* Camera: Arri Alexa Mini LF, configured for vertical capture. * Lenses: Wider primes (24mm, 35mm) to capture more vertical context of the kitchen, macro for blending details. * Movement: Vertical slides for reveals, subtle tilts to follow action, minimal horizontal panning.

Lighting:

* Mood: Similar to 16:9, but potentially more focused on highlighting the central subject due to tighter vertical framing. * Setup: Key light from above/front, fill light to reduce harsh shadows on the product, emphasizing its form.

Wardrobe:

* Talent: Same as 16:9, ensuring colors and patterns work well in a tighter vertical frame.

Audio Cues:

* Music: Same as 16:9, ensuring it supports the vertical narrative without overpowering. * Sound Effects: Same as 16:9, focusing on crisp, clear product sounds. * Voiceover: Same as 16:9, ensuring clarity and impact over potentially more visually dense vertical shots.

Product Integration:

* The Aura Smart Blender is always presented prominently, filling the vertical frame effectively, showcasing its design and function.

Under the hood

Why this prompt works

This prompt generates high-quality commercial concepts because it employs several targeted prompt engineering techniques. First, role priming establishes the persona of a 'Creative Director for a home appliance brand,' which cues the AI to adopt a professional, brand-focused, and detail-oriented perspective. This prevents generic responses by setting a clear context for the output's purpose and audience.

Second, explicit constraints are used extensively. Details like the 30-second duration, 'authentic, well-lit modern kitchen' environment, and the specific narrative arc (before/product in use/after) guide the AI precisely. Technical constraints on camera type, lenses, and lighting further refine the output, ensuring the generated brief is actionable for video production rather than just a high-level concept. The requirement for distinct 16:9 and 9:16 aspect ratio variants is a practical constraint that ensures the generated content is immediately usable across diverse media platforms.

Finally, structured output is mandated with specific sections for shot list, camera, lighting, wardrobe, and audio cues. This ensures a comprehensive brief that covers all essential production elements. Unlike a one-liner request, which might yield a vague paragraph, this structured approach compels the AI to break down the complex task into manageable, detailed components, resulting in a complete and usable video production prompt.

Model fit

Best AI models for this prompt

Veo

Veo excels at generating high-fidelity, realistic video content, making it suitable for detailed product demonstrations. Its ability to maintain scene consistency and render subtle environmental details will be crucial for the kitchen setting and before/after transitions. However, precise control over specific lens characteristics might require iterative prompting. See the full Veo hub for deeper guidance.

Kling

Kling offers strong capabilities in cinematic rendering and complex scene composition, which is beneficial for achieving a brand-first, aspirational look. It handles dynamic camera movements well, allowing for sophisticated product reveals and smooth transitions. Users may need to refine prompts for exact timing and specific lighting nuances. See the full Kling hub for deeper guidance.

Runway

Runway is effective for generating stylized and visually engaging video, particularly when a distinct aesthetic is desired. Its strength lies in creative interpretation and generating diverse visual outputs from detailed text prompts. Achieving absolute photorealism for a product demo might require more specific negative prompting and refinement. See the full Runway hub for deeper guidance.

When to use

When showcasing a single home appliance with a clear problem-solution narrative.
For brands needing both horizontal (TV, YouTube) and vertical (social stories) ad formats from one concept.
When budget or time constraints require generating initial visual concepts quickly.
To provide a detailed visual brief to a video AI model for commercial generation.
For A/B testing different visual approaches for the same product benefit.

When not to use

For abstract brand campaigns without a direct product demo.
When the commercial features multiple products or complex narrative arcs.
If the required aesthetic deviates significantly from a modern, naturalistic kitchen.
For long-form content or documentary-style product deep dives beyond 30 seconds.
When seeking highly stylized, avant-garde, or experimental visual treatments.

Get more from it

Pro tips

1
Specify exact appliance model numbers and distinguishing visual characteristics to prevent generic product shots.
2
Define the 'before' problem visually (e.g., specific clutter, dullness) to ensure a clear problem-solution arc.
3
Detail talent's actions and emotions precisely to avoid stiff or unconvincing performances.
4
Test different lighting keywords (e.g., 'golden hour,' 'soft morning light') to fine-tune the kitchen mood.
5
Include brand color palettes in wardrobe or set dressing descriptions to maintain brand consistency.
6
Experiment with subtle camera movements; excessive motion can distract from the product focus.
7
Provide concrete examples for sound effects to guide the AI toward realistic audio integration.

Don't ship this

Common mistakes

✗ Generic 'before' state. The AI produces a non-specific messy kitchen, weakening the problem statement.
Fix — Describe the problem concretely: 'pile of unwashed dishes on counter,' 'stale air with visible dust motes,' for clear contrast.
✗ Product appears inconsistently or lacks brand identity in hero shots, leading to a generic look.
Fix — Emphasize specific product details, logo placement, and material textures for clear recognition and brand alignment.
✗ Talent's reaction feels artificial or unmotivated, reducing the spot's relatability and impact.
Fix — Add emotional cues: 'sighs in frustration,' 'looks thoughtfully at the problem,' 'smiles genuinely with relief' at the solution.
✗ Aspect ratio adaptations are just crops, losing narrative context or visual impact in vertical formats.
Fix — Re-evaluate framing and shot composition specifically for vertical; prioritize central action and key visual elements.
✗ Audio cues are too vague, resulting in unimpactful sound design or irrelevant background noise.
Fix — Use descriptive adjectives for audio: 'crisp click of a button,' 'gentle hum of the motor,' 'warm, reassuring voiceover tone.'
✗ Lighting fails to highlight the product effectively, making it blend into the background.
Fix — Specify key light direction and intensity for product shots, e.g., 'soft top-down key light,' 'rim light for subtle sheen.'

Frequently asked questions

Q.Can I adapt this for a product that doesn't solve a 'mess' problem?

Yes, adjust the 'before' state to reflect any challenge your product addresses. For example, 'before' could be a dull room if the product is a smart lamp, or slow cooking if it's a speed oven. Focus on the core benefit.

Q.How specific should I be with brand colors for wardrobe or set?

Be precise. Instead of 'blue,' use 'navy blue' or 'Pantone 286 C.' This guides the AI towards your brand's visual identity, preventing color clashes and maintaining a cohesive brand aesthetic throughout the spot.

Q.Is it possible to include multiple talent in this 30-second format?

While possible, it's generally not recommended for a 30-second demo spot. The tight timing makes it hard to develop multiple characters or interactions effectively. Stick to one talent to maintain focus on the product and its benefit.

Q.What if my product is complex and needs more than 6 seconds of 'in action' time?

You may need to condense the 'before' or 'after' segments slightly, or consider a longer format if the complexity truly requires it. For 30 seconds, prioritize the most impactful feature demonstration.

Q.Can I use this for a B2B appliance?

Potentially, but you'll need to heavily customize the 'kitchen' environment and talent persona to a professional setting, like a commercial kitchen or office breakroom. The core problem-solution structure remains valid for B2B.

Q.How much can I change the camera and lens suggestions?

You can adjust them to align with your desired aesthetic or available AI model capabilities. For example, switch to vintage lenses for a softer look or different camera brands if the AI recognizes them. Be specific with your preferred gear.

Version 1.0Last reviewed July 13, 2026

Reviewed by PromptInFlow Editorial Team